Wines marketed to Women

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Permalink Reply by Linderelli on April 2, 2009 at 6:36pm

OK - I'm not sure about wines "marketed" to women BUT I did find the list of Gold, Double Gold & Higher from the National Women's Wine Competition!
Double Gold Best of Class 2004 Alberto Furque Malbec
Gold Best of Class 2005 Millesime Cellars Le Reflexion Syrah
Gold 2005 Niner Wine Estates Merlot Estate Grown Boot Jack Ranch
Double Gold Best of Class 2005 Selby Winery Merlot
Double Gold Best of Class 2004 TreRicci Cabernet Sauvignon
Judges Choice Womens 2005 Wilson Winery Zinfandel Reserve Diane's

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Permalink Reply by Erica Walter on April 6, 2009 at 1:06pm

Thanks for the reply, Lindi. I wonder what criteria make these wines so popular with women? Is it the marketing? The wine's structure, flavors, etc.? I should lurk out the National Women's Wine Competition website and see how they select wines for the judging.

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Permalink Reply by Denise Slattery on April 8, 2009 at 12:33am

I think wineries that are honest and unstuffy are the big winners with women wine drinkers. I personally love wine marketing that coveys the "story" really well with out all the BS. I have a real affection for Aldelsheim because of their beautiful celebration of women on the labels.

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Permalink Reply by Bart O'Brien on April 8, 2009 at 3:59am

Well I am flattered! My wife and I own O'Brien Estate - I just came across this group a few moments ago in a blog post by Janet Majors.

Our goal is to put the best wine in the bottle we can, then turn our attention to the outside of the bottle afterwards to see if we can touch people's hearts before the wine touches their lips. Our best selling wine is called "Seduction" and comes in a sheer gift bag; our best wine is called "Unrestrained Reserve". We have just started offering specially packaged gift sets of wine for romantic occassions named for phases of a relationship.

More info on these gift sets can be found at http://www.obrienestate.com/Romantic_Portfolio_Wine_Gift_Set

Everyone is welcome to come visit us in Napa - Bart O'Brien

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Permalink Reply by Erica Walter on April 8, 2009 at 10:40am

What an honor, the owner himself chiming in! Nothing speaks to the heart of a woman like romance. Thanks for the link - can't wait to check out the Romantic Portfolio!

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Permalink Reply by Jessyca Frederick on May 20, 2009 at 11:40am

I find when I'm at the store looking at the shelf o'bargains, the label is often a big seller for me--and I keep getting burned by this. I used to be a graphic designer and so I've got a pattern in my that the best marketing/design is produced by the companies with the most money to spend (i.e. the ones doing something right). I keep getting reminded why this is soooo wrong.

I recently picked up a bargain on a wine called promisQuos, which is a blend of several different red grapes. The label was high-quality, the marketing was quippy and intelligent, but the wine inside... tasted like grape juice. It was so bad it prompted me to write about wines I don't want to ever drink again. I've fallen for it before, too. Trader Joe's has a wine called Project Happy with a smiley face on the bottle (a personal weakness of mine). I bought it and it was cheap wine.

The point here is... I like the marketing on my labels to be smart, but not if when I open the bottle I'm drinking grape juice because then I feel like I was swindled.

I should also mention a wine I bought at The Wine Valet in Beverly Hills called Educated Guess (Cabernet Sauvignon). Price was under $25 and I fell in love with the label and name. The label has the molecular structure of the wine on it. AND, the wine was good.

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